Leave it to me to come up with a clever idea for an app revolving around donuts. With some family in town this past weekend we were in need for a quick and easy breakfast. Bagels lost out to donuts, and the next thing I knew my dad and I were at the local Dunkin’ Donuts grabbing some sugary goodness to take back to the house for everyone to enjoy.
Now here’s the idea for the innovative app: one which allows you to see what kind of donuts are available at your local Dunkin Donuts and actually place the order online. Think about it: if you have a handful of visitors in town or the office is in need of a mid-morning pick-me-up, how easy would it be to pass around someone’s phone and have each person pick out exactly what they want based on what the store has. You place the order in the app and it is filled while you are on your way to the store. No more making lists of who wants what, no worries about a particular store not making your favorite type of donut. All of the major pizza chains do it, why not donuts? Sounds crazy simple, I know, but such an app would be sure to boost sales and increase repeat business.
Turns out Dunkin Donuts does have an iOS app already but it just allows you to send an email to your office that you are going to make a run and compiles a list of what everyone wants. With my idea, logistically, it might take a lot for Dunkin to tie all of their stores into such a system but you would hope that they are using some form of business intelligence already; i.e. glazed chocolate are the bestsellers on weekends, vanilla longjohns are usually purchased with a cup or coffee, etc. Online ordering at restaurants is becoming more commonplace and the trend will definitely carry over into mobile.
Pizza…donuts…what other types of restaurants should cash in on mobile ordering?